Animal Tracker
1 Pond Lane, Bentfield Road,
Stansted. Essex. CM24 8JG.
Tel: 01279 219777

©2018 all rights reserved.
Animal Tracker is a trading name of
PeddyMark Limited.

Animal Tracker registration for dogs.Animal Tracker registration for dogs

Privacy Policy

Animal Tracker is a trading name of Peddymark Ltd.
Company Registration Number: 05039956

Peddymark Ltd.
1 Pond Lane, Bentfield Road,
Stansted. Essex. CM24 8JG.

"Us/We" refers to Peddymark Ltd and Animal Tracker
"You" refers to the User of the site
"Site" refers to

Privacy Policy

We are committed to respecting and protecting your privacy. We will only use this personal data supplied lawfully and in accordance with the Data Protection Act 1998.

Customer Information

Customer information is collected for the purpose of maintaining accurate keeper records alongside those of the animals in their keepership.

Information that you provide us with may be via:

  • Initial account registration
  • Updates to the account details
  • Paper forms
  • Email or phone contact
  • Interaction on forums / Social Media
  • Payment for services on the website (these details are not stored)

This information may include:

  • Name
  • Date of birth
  • Address
  • Phone number
  • Email address
  • Payment information (these details are not stored)

Any additional information you provide us with, such as temporary contact details for a person looking after your animal whilst you are on holiday, should be done with the full consent of the third party. 

When you visit our site we may automatically log your IP address, a unique identifier for your computer or other access device. We will not use your IP address to identify you in any way, however it may be used to help protect the security of the site as a whole.

We may use this information in the following ways:

  • To fulfil the services provided by Animal Tracker with relation to your account
  • To reunite you with your animal in the case that they are reported missing or found
  • To remind you to keep your account details up to date, and in the case of dog owners, to comply with current legislation
  • To contact you regarding offers and services provided by Animal Tracker, PeddyMark and our partners
  • To share with carefully selected third parties who may wish to contact you about relevant offers - we will NOT share this information if you have selected this option in your marketing preferences.
  • For the enforcement of the Microchipping Regulations, and for the prevention or detection of crime relating to the welfare of dogs.

Customer information is held, free of charge, for the lifetime of the pet, or as required by current legislation.

In the event that the 15 digit number of an Animal Tracker microchip is entered into the look-up tool on the Animal Tracker database, or given to a member of Animal Tracker/PeddyMark personnel, contact details of the current keeper will be displayed, according to the privacy setting selected.  This privacy setting is selected by the keeper upon account creation, and can be amended at any time via the account profile page.  

Regardless of the privacy options selected by the User, Animal Tracker reserves the right to disclose Keeper contact information to any person who has requested and received authorisation, who is involved in securing the welfare of this pet.

Storage of Data

All information you provide to us is stored on secure servers operated by us or our third party suppliers. We do not store credit card information. 

We are committed to protecting the information that you provide to us, in accordance with this Privacy Policy, but cannot guarantee the security of the information.  Therefore any information that you provide to us is at your own risk.

Access to Information

The Data Protection Act allows you to access information held about you.  If you wish to exercise this right of access please contact us at Information will be provided at the latest within one month of the request being received.

Marketing Communications

Upon registering for an account you will be asked to select your marketing options as below:

"Animal Tracker would like to share your contact information with carefully selected third parties who may wish to contact you about their services and special offers" 

You will be given the option to opt in for email, post or telephone marketing. In the event that do not opt in then we will NOT share your information with third parties. 

You can amend your marketing preference at any time via your Animal Tracker account.

Pet Insurance

Animal Tracker works in partnership with Agria to provide pet insurance giving owners peace of mind.

If your pet is eligible for 4 weeks of free pet insurance you will have been notified at the time you completed the animal's registration.  You can opt out by ticking the appropriate box.

Those who opt in to the free insurance receive a confirmation email sent by the insurance providers, Agria Pet Insurance, and the policy is displayed in your Animal Tracker account page.  

"Vet's fees for injury" and "advertising and reward costs" are covered immediately. "Vet's fees for illness" cover commence 14 days from the start date of the policy. The free cover expires 28 days after the policy start date. You can read the full terms and conditions for the four weeks free pet insurance for dogs and cats by clicking here, and for rabbits by clicking here.

Policies can be extended past the free coverage and customers who opt in to the free cover agree to be contacted by the insurance provider to discuss this. 


We reserve the right to amend this Privacy Policy.  Any such amendments will be displayed on this page.  It is the responsibility of the User to visit this page to review the current policy.

This Privacy Policy is effective from 1st April 2016